IKEA Couch
counselling
IKEA // IMPACT BBDO
Research shows fighting over furniture is more than just about the furniture. Hence IKEA brings professional marriage counselors and therapists whom couples could reserve consultation sessions with, to discuss any relationship issues— including decision-making around furniture.
Martian
Ink
THE MARTIAN INK // UAE GOVERNMENT// TBWA/RAAD
To celebrate the UAE probe called "Hope Probe" reaching Mars, we designed an Ink called "Martian Ink" made from the same Volcanic rocks which are found on Mars. We hand-collected the rocks from the "Mleiha Desert" in Sharjah and used the rock to create Martian Ink which was then stamped to over 50,000 passports of the tourist arriving in the UAE.
IKEA
co-worker
for the day
IKEA // MEMAC OGILVY // DUBAI
During sale season, IKEA’s foot traffic can increase by over 600%. While that’s great for business, the bad news is, co-worker numbers remain the same. To combat this we took advantage of a very common fashion mishap: wearing a yellow shirt to your local IKEA.
With the IKEA app, anyone could be as knowledgeable as an actual IKEA co-worker. The brand used its yellow-shirted customers to boost its numbers during the busiest sale season.
TRADITIONAL
VIRGINITY
TEST
TRADITIONAL VIRGINITY TEST // M.A.L.I // TBWA/RAAD
On the occasion of Valentine’s Day, we collaborated with M.A.L.I. to launch sets of blank bedsheets to fight the ‘virginity testing’ ritual in the Middle East & North Africa. Learn more about the “Traditional Virginity Test” campaign. We launched an E-store www.traditionalvirginitytest.com and sold Virginity Test kits, only what was waiting on the other side when you press the button reveals the truth. This is just one step towards busting a long-standing cultural myth that surprisingly many of us believe to this day. #StopVirginityTest
KFC
NAPKINIZED
KFC NAPKINIZED // KFC // TBWA/RAAD
KFC Napkinized: Napkins in any way you could imagine – because there is nothing better than eating KFC with your bare hands. We took one of our most iconic brand assets, our slogan ‘Finger-lickin' good’, and brought it to life in a way that has never been seen before: We put our money where our mouths (and fingers) were, and turned our store into a ‘Finger-Lickin' good’ celebration, turning all instore touchpoints into napkins, proving that all you really need to fully enjoy our chicken is your fingers and a craving for our food. We ‘Napkinized’ our store to let people enjoy our delicious chicken with their hands, by developing a special paper, biodegradable, degreasing, ink resistant, and eco-friendly, strong enough to wipe but thin enough to get printed on with chemical-free ink. We turned all paper inside our restaurants including placemats, food bags, flyers, posters, buckets, cashier receipts into napkins.
Tabs For Freedom
AMNESTY INTERNATIONAL // TABS FOR FREEDOM
The internet can be censored, but your browser can't. Amnesty International creates Tabs For Freedom which is a Google Chrome Extension made to fight for Freedom in Journalism. Every time you open a new tab, out comes a bold news article.
young lynx
gold winner
2019
DUBAI YOUNG LYNX 2019 // PRINT // DFWC
The brief was to create an engaging print ad for Dubai Foundation For Women and Children which raises awareness amongst parents about the signs and symptoms of bullying and motivates them to attend Dubai Foundation for Women and Children hosted events at National Week for the Prevention of Bullying.
NISSAN
SAFE
NISSAN SAFE // NISSAN // TBWA/RAAD
NISSAN "SAFE" campaign is an educational campaign teaching everyone the minimum distance one should keep while driving behind another car. According to the UAE’s Ministry of Interior, tailgating is the third most common cause of accidents on our roads. In line with Dubai Police, cars traveling over 80 km/h must keep a minimum 5-meter safe distance between each other. But what do 5 meters look like, and how do we help drivers identify a safe distance on the road? Our idea? A simple, but well-crafted print ad to show drivers what 5-meters really is because it’s more than just distance, it can be the difference between life and death.
LOUVRE
See You Soon
On 15th February, Louvre Abu Dhabi announced that the museum will be closed due to COVID-19 and wanted to advise people to stay home and stay safe for the sake of their health as well. We launched a series of existing Louvre Abu Dhabi painting s that were the most famous and we made all the humans from those paintings disappear to convey a simple message of Stay Home Stay Safe.
LOUVRE SEE YOU SOON // LOUVRE ABU DHABI // TBWA/RAAD
ACTUAL PAINTINGS
du
home 5g
du, the biggest telecommunication brand in the UAE was launching 5G services at Home, our platform for this campaign became about the fact that when your home is LIT as hell, your neighbours are the best people to ask how amazing your home is. In the below films, we have very Modern Familysh three testimonial of three different neighbours who are living next to some one who has 5G in their house.
DU // HOME 5G // TBWA/RAAD
du
HALLOWEEN
Thinking about leaving home this Halloween? Think twice, because du telecommunication brings you amazing home packages giving you all the reasons to enjoy by staying home… and of course safe too.
DU // HALLOWEEN // TBWA/RAAD
du
HAND YOGA
Research shows that due to the rise of data given by telecommunication companies, people have started developing new types of muscular pains related to their hands. du being a caregiver brand responds to this issue by launching a series of hand postures called Hand Yoga. Together with working with a Professional Yogi and a Physiotherapist, we developed 5 poses that are qualified to heal some of the most chronic muscular pains related to not only hands but also neck, collar, and head.
DU // HAND YOGA // TBWA/RAAD
WETRANSFER // WETRANSGENDER // CONCEPT
Wetransfer
Wetransgender
The transgender community is endangered everywhere to this day. To support the cause and spread the taste of these beautiful people ad platform we all know as "WeTransfer" changes its name to "WeTrangender" on International Transgender Day (March 31st) and all it's communication is through the artist's community of Transgenders in Amsterdam
