Currently Co-Founder and Executive Creative Director of LION, built from scratch into a 40+ team across Dubai, Egypt, and KSA, delivering over $2M in business with zero external investment. Scaled to 15+ clients including Volvo Saudi Arabia, Dubai Tourism, GITEX, and First Abu Dhabi Bank. The work spans brand, PR, and innovation, from AI-led brand films to a physical manifesto now housed at D&AD’s London office. LION operates at the intersection of speed, culture, and craft, building ideas that travel.

 

With over 11+ years of experience, I’ve worked across industries including luxury, automotive, FMCG, telecommunications, finance, and healthcare.

 

Before LION, led as Creative Director at Grey and AKQA Dubai, and as Associate Creative Director at Impact BBDO, driving campaigns for Dubai Tourism and extreme sports brands.

 

Started at Memac Ogilvy Dubai, leading the MENA automotive portfolio across Toyota, Jeep, Lexus, Dodge, RAM, and IKEA, with earlier work at TBWA\RAAD and TBWA\Amsterdam creating for brands like Adidas, du, and KFC.

 

Recognised across the industry’s top stages including Cannes Lions, D&AD, Clio Awards, The One Show, Dubai Lynx, London International Awards, New York Festivals, Loeries, Epica Awards, and Effie Awards.

 

At the core, focused on solving human problems with ideas that cut through and push creativity into places it hasn’t been before.