I’m the Co-Founder and Executive Creative Director of LION (Brutally Creative), an independent agency built to challenge conventions and push work into culture.

 

Before LION, I led as Creative Director at Grey & AKQA Dubai and as Associate Creative Director at IMPACT BBDO, driving campaigns for Dubai Tourism and Extreme Sports. Earlier, I cut my teeth at Memac Ogilvy Dubai, steering the MENA auto portfolio for Toyota, Jeep, Lexus, Dodge, RAM, and IKEA, and at TBWA\RAAD Dubai and TBWA Amsterdam, where I created for global giants like Adidas, du, and KFC.

 

My work has been recognised at nearly every major stage in advertising including Cannes Lions, D&AD, Clio Awards, One Show, Dubai Lynx, LIA, New York Festivals, Loeries, Epica, and The Effies.

 

At my core, I thrive on solving human problems with ideas that cut through, always pushing creativity into places it hasn’t been before.